CosRx concluded its 8th successful TikTok campaign, the #TheArbutinSerumDay Challenge, celebrating the release of its The Alpha-Arbutin 2 Discoloration Care Serum.
The CosRx #TheArbutinSerumDay Challenge on TikTok featured an interactive TikTok filter. This invited users to make their skincare wishes, target hyperpigmentation and dark spots, and showcase their clearest, most radiant skin.
The campaign ran from December 13th to 21st, 2024, and ended with 100 winners, which were announced on January 13, 2025.
Over the nine-day campaign period, the challenge generated over 1,700 pieces of user content. The campaign’s primary hashtag, #TheArbutinSerumDay, saw a dramatic rise in views, reaching 75.6 million views.
The brand also launched The 6 Peptide Skin Booster Serum at Costco. Featured in a set, Costco customers can find two full-size serums and two mini serums for a limited time.
The CosRx #TheArbutinSerumDay Challenge on TikTok featured an interactive TikTok filter. This invited users to make their skincare wishes, target hyperpigmentation and dark spots, and showcase their clearest, most radiant skin.
The campaign ran from December 13th to 21st, 2024, and ended with 100 winners, which were announced on January 13, 2025.
Over the nine-day campaign period, the challenge generated over 1,700 pieces of user content. The campaign’s primary hashtag, #TheArbutinSerumDay, saw a dramatic rise in views, reaching 75.6 million views.
The brand also launched The 6 Peptide Skin Booster Serum at Costco. Featured in a set, Costco customers can find two full-size serums and two mini serums for a limited time.
Read Next
CosRx Launches Two New Face Masks
CosRx Advanced Snail Duo is Trending on TikTok
CosRx Launches TikTok Shop in the U.S.
