Joanna Gaines Teams Up with Loloi for a Collection of Rugs and Throw Pillows


Fans of Fixer Upper, rejoice. Magnolia Home by Joanna Gaines and textile brand Loloi have joined forces for a new drop of rugs and throw pillows. The line, which launches today, pairs earth tones like warm oatmeal and rich cocoa with natural materials like wool and jute across 29 rugs and 21 throw pillows. “Nature is the first place I go for inspiration,” Gaines says. “Almost every project or design that I take on begins with me stepping outside. I feel like there’s so much that nature teaches us, whether it’s in the way that color and textures naturally layer, to discovering unexpected hues that surprisingly play really well together.”

Gaines’s signature cozy, traditional aesthetic is achieved with vintage-inspired motifs like the medallions in the power-loomed Mona Collection, classic prints including the ticking stripe of the indoor/outdoor Charlie Collection, and subtle geometry as seen in the organic lines on the hand-tufted wool Jones Collection. But Gaines’s favorite is the Gigi Collection, a set of four power-loomed area rugs with ornate, raised designs. “It’s just classic and elegant, and I really love the emphasis on texture,” she says.

With every collection, our aim is to thoughtfully craft high-quality rugs that fit seamlessly into any home. For this new launch, we wanted to do just that—create an assortment that has varied texture, hints of subtle pattern, and a calming color palette. This combination makes for rugs that can help any space feel a bit more like home.

Photo: Loloi

Loloi’s commitment to high-quality manufacturing shines through in the brand’s collaboration with Gaines, which features GoodWeave-certified and OEKO-TEX® certified materials. Shoppers especially interested in sustainability should consider seeking out the Charlie Collection, which is loomed from 100-percent recycled, post-consumer polyester that is made using plastic bottles that would otherwise end up in landfills. “With rugs being such a core element to the final design of a space, quality and unique design are what I look for when selecting a rug,” Gaines explains. “For that reason, I found myself gravitating toward Loloi rugs time and time again.”

All of the products in this Magnolia Home by Joanna Gaines x Loloi drop will be available at TK starting March 21.

Loloi Magnolia Home by Joanna Gaines Gigi Collection Area Rug

Loloi Magnolia Home by Joanna Gaines Rae Collection Area Rug

Loloi Magnolia Home by Joanna Gaines Charlie Collection Area Rug

Loloi Magnolia Home by Joanna Gaines Jones Collection Area Rug

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Loloi Magnolia Home by Joanna Gaines Mona Collection Area Rug

Loloi Magnolia Home by Joanna Gaines x Loloi Banks Collection Area Rug



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