Kenvue Inc. has named Penelope Giraud, President of Skin Health & Beauty for Asia Pacific and Latin America, leading the strategic direction of its portfolio of brands, including Neutrogena, Aveeno, and Dr. Ci Labo, in the regions.
Giraud previously spent 23 years at L’Oréal, where she focused on skincare and beauty, with strong expertise in dermatological skincare, healthcare professional engagement, marketing, and digital strategies.
Charmaine England, Chief Growth Officer at Kenvue, said,
“We are very pleased to have Penelope join Kenvue in this critical role. She is a seasoned beauty industry professional with deep expertise and an exceptional track record in growing culturally relevant global brands that are loved by consumers and dermatologists. Combined with her deep expertise in modern marketing, we are confident that her leadership will strengthen the growth trajectory of our iconic skincare and beauty brands in these key markets.”
At L’Oréal, Giraud led the global team that integrated CeraVe into the portfolio. She also led the La Roche-Posay brand in the United States.
Giraud commented,
“I am delighted to join Kenvue and have the opportunity to work on this beautiful portfolio of iconic brands. I am excited to get started with the teams on building an impactful strategy to enhance the brands’ footprint and progress growth, while delivering brilliant consumer experiences.”
Before joining L’Oréal, Giraud spent time at Danone and Nestle, in marketing roles of increasing responsibility in the food and supplements space.
Giraud previously spent 23 years at L’Oréal, where she focused on skincare and beauty, with strong expertise in dermatological skincare, healthcare professional engagement, marketing, and digital strategies.
Charmaine England, Chief Growth Officer at Kenvue, said,
“We are very pleased to have Penelope join Kenvue in this critical role. She is a seasoned beauty industry professional with deep expertise and an exceptional track record in growing culturally relevant global brands that are loved by consumers and dermatologists. Combined with her deep expertise in modern marketing, we are confident that her leadership will strengthen the growth trajectory of our iconic skincare and beauty brands in these key markets.”
At L’Oréal, Giraud led the global team that integrated CeraVe into the portfolio. She also led the La Roche-Posay brand in the United States.
Giraud commented,
“I am delighted to join Kenvue and have the opportunity to work on this beautiful portfolio of iconic brands. I am excited to get started with the teams on building an impactful strategy to enhance the brands’ footprint and progress growth, while delivering brilliant consumer experiences.”
Before joining L’Oréal, Giraud spent time at Danone and Nestle, in marketing roles of increasing responsibility in the food and supplements space.
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