Tarte Unveils New Lip Plump with Shimmer Finish and Honors Teachers


Tarte has unveiled a new campaign featuring real teachers to celebrate the launch of Maracuja Juicy Lip Plump in 12 new shimmer shades.
 
Maracuja Juicy Lip Plump Shimmer Glass is the viral maracuja juicy lip plump formula that consumers already know—now in a new shimmer, glass finish. It uses glossy duo chrome pearls that melt for a multidimensional, juicy shine without any unwanted glitter.
 
This plumper also uses the Cushion Comfort XL Complex with hyaluronic acid, maracuja, and 10 plus superfruits to visibly smooth and plump lips.



Celebrating Teachers

The campaign celebrates “the unsung heroes who shape our communities,” our teachers—a cause close to Tarte’s founder and CEO, Maureen Kelly, whose mother and sister were teachers.
 
The campaign is inspired by the social media trend of finding your “Glimmers” in life (opposite of triggers), and for many people, teachers are that shining light. Giving back to teachers has been an ongoing effort for Kelly and the brand, and this initiative continues to build off the Tarte Loves Teachers Initiative.
 
“Teachers are the glimmers in our community, sparking joy every day, no matter what comes their way,” Kelly explains.


How the Teachers Were Picked

The campaign kicked off with a photoshoot contest on TikTok. 10 deserving teachers were then selected to be the stars of the launch campaign. On November 16th, the photoshoot occurred at Tarte HQ in NYC and highlighted a diverse group of teachers from the NYC Metro area.


Making an Impact

Giving back to teachers has been an ongoing effort for Kelly and the brand and this initiative continues to build off the Tarte Loves Teachers Initiative.
 
Furthermore, to extend the positive impact, Tarte is partnering with Project Glimmer and BEA. Customers can choose to donate 1% of their online orders, at no extra cost, to fund career path mentorship for 20 girls across various industries.





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