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The shampoo segment holds the largest market share of over 35%, driven by consumers who are looking for shampoos tailored to specific hair needs, such as anti-dandruff, and volumizing.
The Gen Z segment shows the highest growth, with a CAGR of 1.43%. The segmental growth is due to the early adoption of new trends, with a strong inclination toward products that are bold, expressive, and unique.
The premium hair care segment shows the highest growth, as consumers are willing to invest in high-quality, often salon-inspired formulations that deliver enhanced benefits.
Rising Trends
Personalization and Customization
Personalization has become a core value as consumers increasingly look for products that reflect their hair characteristics and unique lifestyle needs. Customization in hair care allows consumers to choose products tailored to their hair type, texture, and even daily habits, offering a more targeted approach to achieving desired hair health and styling outcomes.
Many companies are offering digital consultations where users can answer questions about their hair, lifestyle, and specific goals, such as enhancing shine, reducing frizz, or addressing color-treated hair.
For instance, brands now provide personalized formulations that can be mixed and matched based on hair condition, season, and even personal fragrance preference, resulting in a one-of-a-kind hair care solution.
Additionally, AI-powered algorithms analyze collected data to further refine product recommendations, while virtual consultations connect consumers with hair care experts who can offer real-time advice.
Scalp Care
Scalp care is gaining recognition as an essential aspect of overall hair health, with U.S. consumers increasingly focusing on the importance of a healthy scalp as the foundation for beautiful hair.
Scalp exfoliators, serums, and treatments are becoming popular as consumers recognize that issues like itchiness, dryness, and excess oil can all stem from poor scalp health, impacting hair growth and quality.
Scalp-focused products are formulated with ingredients like tea tree oil, salicylic acid, and probiotics, which target concerns like dandruff, inflammation, and scalp pH imbalance.
Besides treating scalp-specific issues, many of these products aim to create an optimal environment for hair growth, thus appealing to consumers looking for comprehensive hair care solutions.
Advancements in Technology
Artificial Intelligence (AI) algorithms play a significant role in analyzing customer data to create highly personalized recommendations for everyone’s hair type, condition, and preferences. AI-powered tools can assess factors like hair porosity, scalp condition, and moisture levels, leading to more precise product recommendations.
Scalp analysis tools and imaging technology are becoming essential in salons and retailers. These tools can detect issues such as scalp dryness, dandruff, and thinning hair, which were traditionally only identified through in-person consultations with hair specialists.
The Internet of Things (IoT) also introduces a new dimension to the hair care market with connected grooming devices. Smart hairbrushes, for instance, can track brushing patterns, monitor hair health over time, and sync data to an app for analysis.
IoT-enabled hair dryers and stylers adjust heat settings based on hair type and styling needs, ensuring minimal damage.
Clean Formulations
Customers are becoming more aware of the impact ingredients have on skin and hair health, looking for products that are free from allergens such as sulfates, parabens, fragrances, and certain preservatives that can lead to scalp irritation, itching, and hair loss.
Find the full report here.
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