Why Two Of London’s Major Classical Institutions Are Rebranding

By / / Arts & Entertainment / 1 minute of reading


Michael White

Wednesday, August 7, 2024

What’s in a name? Rather a lot, it seems. Michael White talks to the arts organisations rebranding to better represent their work – and their audiences

The Royal Opera House re-branded as the Royal Ballet and Opera in April in an effort to reflect the equal roles opera and ballet play within the organisation (The Tales of Hoffmann) ©Keith Saunders

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About The Author

Avatar of Taylor Johnson
Taylor Johnson is the news writer for Chaldean News, where she reports on a wide range of topics including arts, automotive, travel and fashion. She has a passion for finding unique and interesting stories that are rarely covered by other news outlets.

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