IGLO Architects brings a fresh look to the Arçelik Content Studio designing for both corporate offices and creative warehouses.
Project Overview:
- Design Firm: IGLO Architects
- Client: Koç Holding
- Completion Date: 2023
- Location: Kocaeli-Turkey
- Size: 1200 m2
Arçelik Content Studio, which was created to produce in-house solutions for the advertising and promotion needs of Koç Group brands, was designed by converting an old maintenance building located in the Çayırova campus by the sustainability principles of the organization. Waste steel materials, cages, and all other usable materials found in the campus warehouses were identified and adapted to the planning solutions by the needs of the studio. Thus, by using recycled materials as much as possible, an exemplary design and implementation was realized by acting following the main criterion of sustainability.
When designing the plateaus, it was important that this 1200 square meter structure, which can meet the needs of different photo and video shootings, creates the ideal areas needed by the local/foreign crews, actors, and set staff who will come for the shootings, and that the office employees can work in conditions by the company standards.
Easy-to-reach warehouses for technical equipment and decor materials, technical areas for technological infrastructures to be used intensively, large spaces to allow vehicle access were included in the program. Socializing and dining areas, wet areas, make-up rooms, and office conditions for temporary users were taken into consideration to provide pleasant working spaces. Flexible plateaus were designed where three brands can have fixed decors at the same time, and free shooting can also be done.
The existing steel trusses and roof were reinforced and renovated, while the walls and floors were redesigned following acoustic requirements. Multifunctional and transformable plateaus were created that can be adapted according to different shooting scenarios. The façade of the building invites the material storage, technical area, and guest entrances by retreating to protect them from external conditions and the moving traffic of the road in front of the building. At the same time, double-faced lattice frames were used to mask the external unit and unwanted details.
The facade design, which was renewed by the corporate identity of the brand, again included recycled materials, giving the industrial structure a contemporary look. The selection of all sound and lighting systems to save energy was another practice that reduced the carbon footprint of the building.
Arçelik Content Studio is valued as an example of an environmentally sensitive practice that contributes to corporate sustainability goals as well as providing significant savings in the group’s advertising expenses. This project, which proves that it is possible to save resources and reduce the amount of waste in building production through recycling and reuse, is a source of inspiration for organizations showing how sustainability principles can be successfully applied in a commercial environment.
Project Planning
During the project planning process, Arçelik’s architectural team, marketing team, and upper management played active roles. This collaboration was crucial for supporting the company’s goal of creating its own advertising studio and producing all digital marketing content there. Upper management helped define strategic objectives, while feedback from employees was utilized to understand needs and identify potential design requirements. As a result, the project became more effective through both managerial and employee engagement.
Project Details
This project is divided into two main areas: the studio and the office spaces. In the studio, controlling natural light is a key requirement, while in the office spaces, maximizing the use of natural light is essential for employee comfort. To address the social needs of employees, the previously unused backyard has been transformed into social areas. Aligned with health and wellness initiatives, both interior design and outdoor spaces are prioritized. The project features functional and comfortable furnishings, along with branding elements that stand out. The efficient use of natural light and the creation of social spaces are among the most unique features of the space.
Products
Tech Solutions
SketchUp | Lumion | Autocad
Overall Project Results
In this project, one of the most notable challenges in change management was meeting the sustainability goals through the use of recycled materials. From the façade materials to elements in the social areas, everything was made from recycled resources, significantly contributing to the brand’s sustainability objectives. Successful change management strategies included aligning employees with this eco-friendly approach and raising awareness about sustainability.
Post-occupancy surveys and feedback from employees revealed that the studio became a source of inspiration not only for Arçelik but also for other group companies. Surprisingly, within the first year of operation, plans for an expansion project were initiated, demonstrating that the studio’s success exceeded expectations. These results clearly highlighted the positive outcomes of sustainable design and effective change management.
Contributors:
Design
Photography
EGEMEN KARAKAYA
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